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Julie de Libran: The 70s were sexy

Julie de Libran: The 70s were sexy

Julie de Libran loves how women were sexy and free with their clothing in the 70s.

The era inspired Julie's latest collection for French fashion house Sonia Rykiel, with the line full of shearling jackets, flared jeans and printed blouses.

The bohemian feel captures the decade perfectly, with Julie revealing why she chose that period in time.

"The 1970s felt like the right place to start, as the label was founded in 1968 and I was born in the 70s – it’s an era I feel very comfortable with. Women were sexy and free with their clothing, their bodies, their movement and their way of thinking – you really want to be that kind of woman," Julie explained to Matches Fashion.

Julie took over as artistic director at Sonia Rykiel in May 2014, showing her first collection at Paris Fashion Week that September.

Prior to that she worked as one of Marc Jacobs' chief design deputies during his time at Louis Vuitton, but has always had a soft spot for her current label.

"What I’ve always loved about Sonia Rykiel is that she was quite playful in her creativity. It was invested in glamour but also very easy, desirable and not too complicated. Women are very active today; we work, we travel, we have families. It is very interesting for me to see that the collection appeals to the woman who was a Sonia Rykiel customer and new girls, too. We are really attracting different ages and that is very reassuring for me," she smiled.

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