Jourdan Dunn turns designer
Jourdan Dunn is launching a range of childrenswear.
The 24-year-model is a famous face in the world of fashion, having worked for high-end labels including Victoria's Secret, Balmain and DKNY.
Now she's turning her hand to design by teaming up with licensing agency Fluid World to release a clothing collection for kids and young adults.
Being a mother to five-year-old son Riley was what triggered Jourdan to become "obsessed" with fashion for the younger generation, and she can't wait to get stuck into bringing her ideas to life.
"Through my career in fashion I have come to love and respect great design, and as a mum I also expect great quality and value for money, as well as the coolest clothes for my son Riley. I am thrilled to be working with Fluid World, and I am looking forward to developing my own collection and turning my ideas into reality," she said in a statement.
There will be all sorts of pieces on offer, from garments such as jeans and T-shirts to a whole variety of accessories.
The deal was organised by Jourdan's London agency Storm Model Management, and CEO of Fluid World, Andrew Lane, thinks the collaboration is a perfect fit for the brand, adding to other big names under its umbrella, such as Hello Kitty.
"Jourdan Dunn is a fashion icon who sets trends and influences style," he gushed. "I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience."
This venture will boost Jourdan's already impressive resume. She's currently the face of cosmetics giant Maybelline and in August last year, Forbes included her in its top-earning models list for having reined in a staggering $4 million in just 12 months.