Style & ShowbizFashion

Jourdan Dunn designs a tattoo

FashionBy Sunday World
Jourdan Dunn designs a tattoo

Jourdan Dunn has designed a tattoo.

The 24-year-old model teamed up with tattoo artist to the stars Cally-Jo - who created Rihanna's henna-style hand inking - to create a unique design to be etched onto a limited number of HTC One M9 mobile phone handsets after being named global ambassador of their latest campaign, HTC INK.

She said of her latest project: "My experience in the world of fashion means that I have a passion for creativity and expressing personal style. The HTC INK campaign seemed like a fun way for me to showcase the inspiration behind my own body art and share my love of design. I'm proud to be part of HTC's campaign and am excited to see people around the world with my creation on their HTC One M9."

HTC have launched their latest campaign and collaborated with Jourdan in a bid to tap into the fashion world's passion for body art.

The raven-haired beauty worked with Cally to create an image that encapsulated her feelings towards finding a new direction in life and her excitement over upcoming creative projects.

The open hand and eye symbolise the need for protection and strength whilst still being open and approachable in personality and style, while the natural leaf elements and patterns reflect her creativity.

HTC's CEO Cher Wang said: "Cleverly executed and unique body art is as much an expression of your style and personality as your outfit, haircut or your smartphone. No brand has yet tapped into the potential of body art and it seemed a natural fit for HTC's commitment to promote brilliant design and individual expression.

"With Jourdan Dunn working alongside us, we will continue to lead the industry in setting trends and making technology more human an individualistic."

Stay tuned to HTC social media channels to find out how you can get your hands on one of these very special handset.