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Jourdan Dunn designing kids' clothes for M&S

FashionBy Sunday World
Jourdan Dunn designing kids' clothes for M&S

Jourdan Dunn has designed a kidswear range for British retailer Marks & Spencer.

The British fashion star may be better known for her catwalk poses than her creative skills, but being a mother of one, kids' clothing is a big part of her life. Her son Riley, six, is actually the inspiration for the range, and even shows off his modelling skills in the campaign.

"I’ve been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid," Jourdan praised in a statement.

"My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley. It’s been an absolute pleasure to work on this project with such a big British retailer, and I can’t wait to see the clothes on Riley and all his friends."

Jourdan follows in the footsteps of Rosie Huntington-Whiteley, whose lingerie range for the high street store has been a massive success. It was also recently announced that British fashionista Alexa Chung will be creating her own line with the brand.

Riley's campaign shots will launch in April (16), with the full range available from the 14th of that month.

Stephanie Chen, Trading Director for Kidswear and Home at M&S, is over the moon that Jourdan is the latest model to be added to the store's designing roster.

"We are thrilled to be working with Jourdan on her first childrenswear range and she has been really passionate about the project every step of the way," she smiled.

"Using her unique insight as both an iconic British model and working mother, Jourdan has carefully designed the style, colour palette and look and feel of the clothing and campaign."

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