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Jonathan Saunders named chief creative at DVF

Jonathan Saunders named chief creative at DVF

Jonathan Saunders is the new chief creative officer at Diane von Furstenberg.

According to a statement released by the New York-based brand on Monday (16May16), Scottish designer Saunders will be responsible for the overall creative direction of the brand and will report to chief executive officer Paolo Riva.

"Jonathan’s extraordinary passion for colours and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future," Diane, founder and chairwoman of the company, said in a statement.

"I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer."

The role at DVF comes on the heels of the closure of Saunders' eponymous label, following his decision to step down as creative director of the brand he founded in 2003 last December (15) for "personal reasons".

Saunders will replace Michael Herz who joined DVF in 2014 as creative director, spending just over two years at the fashion label.

"The spirit with which this brand was founded is incredibly relevant today. I am thrilled to be part of its next chapter," said Saunders. "Diane has a unique ability to deeply connect with women and I am excited to be working with Paolo on the future of the brand."

Saunders, who was rumoured earlier this year to replace Raf Simons at Christian Dior, is known for his work with prints and use of traditional silk screening techniques, with his designs worn by the likes of Madonna, U.S. First Lady Michelle Obama and actress Sienna Miller.

Saunders graduated from the prestigious Central Saint Martins College of Art and Design in 2002, and was soon after commissioned to design prints for Alexander McQueen. He also previously worked as a consultant for fashion houses Chloe and Pucci.

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