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Jonathan Saunders: My label was an accident

FashionBy Sunday World
Jonathan Saunders: My label was an accident

Jonathan Saunders is still astounded he managed to "accidentally" set up his own label after running away from backers who were trying to swindle him.

The Scottish designer graduated from Central Saint Martins College of Art and Design in London, UK, in 2002, with a collection which was a hit with the industry. Bosses from labels including Alexander McQueen and Pucci got in touch with him about jobs and eventually an Italian backer suggested they produce the line together. Jonathan went along with it and even made some of the pieces himself, but he soon realised the offer wasn't quite what it was cracked up to be.

"It was a complete sham and I was getting ripped off, so I stole the sample collection, put it in a suitcase, jumped on a (budget airline) Ryanair flight and headed straight back to London to meet Lulu Kennedy," he recalled to Britain's InStyle magazine. "She said, 'I'll give you five grand and you can do your first fashion show and we'll see how you get on with that.' And, basically, I just accidentally set up the company from then."

The designer hasn't looked back and he now regularly shows on the London Fashion Week schedule. One of the best things about being involved with the UK leg of presentations is that he gets to catch up with his friends such as Christopher Kane and Roksanda Ilincic.

"I love the fact that we all want to be different enough from each other, because that's the most important thing," he added.

Jonathan's aesthetic is bold and full of bright prints, as he is a huge fan of colour. That has always been the case, even when he was young and wearing second-hand trousers teamed with designer knits. Even now he likes to wear brights, just not all the time.

"It depends on how I feel," he explained. "When I feel stressed out or depressed, I'll just put on a black jumper and black jeans, so I don't have to make a colour decision on that day. Or the week I do all my fabric allocations - I can't bear to make another decision!"

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