Style & ShowbizFashion

Jonathan Saunders is the new creative director of Diane Von Furstenberg

FashionBy Sunday World
Jonathan Saunders is the new creative director of Diane Von Furstenberg

Jonathan Saunders has been named creative director of Diane Von Furstenberg's clothing label.

The 39-year-old Scottish fashion designer, who left his own label in 2015, is set to helm the DVF clothing line founded by the American designer in 1972, and has admitted he is "thrilled" to join the design team, which was announced on Monday (16.05.16) and will be put into effect immediately.

Speaking to about the new venture, he said: "The spirit with which this brand was founded is incredibly relevant today. I am thrilled to be part of its next chapter.

"Diane has a unique ability to deeply connect with women and I am excited to be working with Paolo on the future of the brand."

Diane is excited for the brand's future following their new recruit and hopes the DVF fashion line, which is known for its signature wrap dress, will evolve with Jonathan's influence.

Speaking about the takeover Diane said: "Jonathan's extraordinary passion for colours and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future.

"I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer."

However, Jonathan - who has collaborated with prestigious fashion houses Alexander McQueen, Chloé and Pucci and boasts a celebrity clientele including supermodel Naomi Campbell - will be required to report to the company's CEO Paolo Riva during his new position.

Speaking about the partnership with Jonathan - who received the Designer of The Year accolade at the Elle Style Awards in 2008 - Paolo said: "Jonathan is an incredibly talented designer who is able to express his creative vision with great clarity.

"He will evolve the identity of DVF and passionately embrace our mission of putting women at the centre of everything we do. I look forward to this partnership with him."