Style & ShowbizFashion

Jonathan Anderson swayed towards the sexy side of fashion

Jonathan Anderson swayed towards the sexy side of fashion

Jonathan Anderson is now “obsessed” with sex and glamour in fashion.

The Northern Irish designer has many strings to his bow, helming his own label J.W. Anderson and becoming creative director of Loewe in 2013, as well as collaborations with the likes of Topshop and Versus. It was only a few years ago that Anderson blurred the boundaries between menswear and womenswear, sending make models out onto the runway in frills and lace for his eponymous brand, but his recent Loewe line was the epitome of feminine - full of sensual dresses and swinging skirts.

“I've become obsessed with this idea, which is so bipolar to me, of sex and glamour,” he told “The last Loewe collection was erotic and empowering. We had everything from a choker to the shoe, which was incredibly (provocative photographer) Helmut Newton. And I have never looked to Newton as a reference.”

But Anderson felt proud when seeing the reaction to the range and noticed how women are now taking more control over their sense of style.

And he certainly doesn’t regret his decision to dress men in feminine pieces, which earned him comparisons to the prestigious Jean Paul Gaultier, known for his evocative and experimental fashion.

“I do believe what we did in J.W. Anderson was different from what Gaultier had done. We had guys in lace pyjamas with headscarves and the reviews for that show were horrendous, which was fine,” he recalled. “We could have changed direction but we stuck with it because I felt like we were on a creative path.”

Anderson has also channelled his outlook into Loewe’s new perfumes, which launched in September (16). Loewe 001 Man and Loewe 001 Woman were designed to wear together and mix and match, in keeping with his views that genders should not be separated.

Cover Media