Style & ShowbizFashion

Jonathan Anderson: I test taboos

FashionBy Sunday World
Jonathan Anderson: I test taboos

Jonathan Anderson wants to find the balance in taboo.

The Northern Irish designer helms his own namesake label, as well as holding the post of creative director at Loewe.

He's just wrapped on a successful run at Fashion Week, with J.W. Anderson showing in London and Loewe wowing in Paris.

Talking about how he creates his ideas, Jonathan reveals he's a fan of pushing boundaries.

"My vision is trying to find this balance within the taboo of where people want things, what they’re comfortable with. Is this good on a man or not?

"We’ve had headscarves, ribbed knit looks, ribbed trousers, lace boiler suits and high sandals. You love it or you hate it. I don’t want it to sit in a grey zone. I want my work to be something that makes people think," he told WWD, adding he designs his menswear and women's at the same time.

With celebrity fans including Alexa Chung, Daisy Lowe and Pixie Geldof, Jonathan certainly has the seal of approval from London's cool set.

However, it's his everyday customer that he's most mindful of.

"The consumer is first - no matter what. There is nothing that drives me more than the excitement of consumers than going on Instagram and seeing whether people like certain things - and what they don’t like. Instagram is a really good barometer, and one of the most powerful mediums out there,” he explained.

Jonathan has previously spoken about how he thinks the androgyny trend is over, and it's a statement he sticks by.

Instead the fashion star has looked towards decades gone by for inspiration, with J.W. Anderson's Autumn/Winter 15 collection paying homage to the colours and textures of the 80s and 90s.

“I’ve taken and learned what I needed from the 80s and the 90s to recalibrate my fashion history - and to challenge perceptions. I love the idea of looking at the 80s. It was such a moment in terms of men’s and women’s wear. So much wit," he smiled.

Cover Media