Jonathan Anderson: Diet Coke is iconic
Jonathan Anderson is the new Diet Coke designer.
The Northern Irish clothes maker, who helms namesake label JW Anderson, is one of the hottest names in fashion right now - a fact which hasn't gone unnoticed by the Coca-Cola Company.
Following in the footsteps of style heavyweights Marc Jacobs and Jean Paul Gaultier, the iconic bottles will be directly inspired by JW Anderson's Autumn/ Winter 15 line.
The bottles are part of Diet Coke's Regret Nothing campaign.
"I view Diet Coke as a pop-culture icon so I was excited to have the opportunity to put my stamp on Regret Nothing. You can expect something completely different with lots of cool surprises," Jonathan said, according to vogue.co.uk.
Regret Nothing is encouraging the public to embrace their impulsive side. To go with the swanky bottles, Jonathan is also launching two special T-Shirts and a notebook. A limited edition box set, featuring the Diet Coke bottle and notebook, will be available from UK store Harvey Nichols from August 17.
Coca-Cola's GB marketing strategy and activation director Bobby Brittain says fans won't be disappointed with the latest high-fashion fusion.
"Jonathan Anderson's regret-nothing attitude helped him achieve outstanding success, so we feel very excited to be working with him. This collaboration is unlike any of Diet Coke's previous designer partnerships so we can't wait to unveil what will truly be an inspiring fashion-forward collection," Bobby enthused.
The partnership marks the first time Diet Coke has used photography on its bottles.
Karl Lagerfeld, Matthew Williamson and Patricia Field are also part of Diet Coke's alumni.