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Jonathan Anderson: Designing is my boredom buster!

FashionBy Sunday World
Jonathan Anderson: Designing is my boredom buster!

Jonathan Anderson never wants to feel as though he's made it.

The Northern Irish designer keeps himself busy with his eponymous label J. W. Anderson as well as helming fashion house Loewe. Despite being a famous figure in the industry, Jonathan hasn't let the star status go to his head.

"I've never had that moment, and I hope I never do. I don't want that feeling," he replied when asked by British magazine InStyle whether he's had an 'I've made it' moment yet. "You always need to feel that you've got more to achieve. I have never done this job for fame or money. It's kind of a personal challenge to keep myself from being bored."

Jonathan had stints at other big labels, including Prada, before launching his own. He worked under Manuela Pavesi, the brand's right-hand woman, and describes the experience as the most wonderful moment of his life to date.

He became creative director of Loewe in 2013 and has thrived while working for the iconic company. It also offers Jonathan a challenge; to make collections modern while maintaining Loewe's heritage.

"It's a lot of responsibility, but you can't turn it into a museum. The brand is 170 years old but 170 years ago they went all out to be modern," he explained. "In the last ten collections that I've done for both brands I've been looking at this idea of showing nostalgia, rejecting it and trying to find something new in it."

And his efforts have paid off over the years. In January it was announced he had joined the LVMH judging panel alongside the likes of Riccardo Tisci, Raf Simons, Marc Jacobs and Karl Lagerfeld.

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