Johnny Coca promises to 'respect Mulberry's DNA' with debut collection
Mulberry's newest creative director Johnny Coca wants to "push the boundaries" of the label with his debut collection.
Johnny joined the much loved label in July last year (15) and is set to unveil his Autumn/Winter 2016 collection at London Fashion Week on Sunday (21Feb16).
The range has so far been kept tightly under wraps but speaking in a short film released by Mulberry ahead of the showcase, Johnny said he knows he has his work cut out for him if he's to live up to expectations.
“I wanted to reinforce the British character and sensibility of Mulberry,” he says in the footage. "In my role as creative director, I want to push the boundaries, but also respect the values and DNA at the core of Mulberry.”
Mulberry has been at the forefront of fashion since it was founded back in 1971, and being drafted in to create the new range has been a "humbling" experience for Johnny.
"It’s quite humbling – to be trusted with this brand that people love and feel is very much part of them and their lives," he adds in the video.
Following the release of the promo, Mulberry explained it will be revealing more about Johnny's collection via its Twitter and Instagram pages and also on its new Snapchat social media channel.
Prior to his appointment, Johnny was the head design director for leather goods, accessories, shoes and jewellery at Celine.
His role at Mulberry ended the absence of a creative director, which had been ongoing since Emma Hill left the post after six years in September 2013.
As he took on the new challenge at Mulberry, Johnny said he was thrilled with the position and couldn't wait to get started.
"It is with great enthusiasm that I embrace my new role as creative director,” Johnny told WWD. "It is also crucial for me to spend as much time as possible at The Rookery and at The Willows, our factories in Somerset, as they are the heart of our brand, and craftsmanship is the soul of our products."