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Johnny Coca excited for Mulberry adventure

Johnny Coca excited for Mulberry adventure

Johnny Coca is embracing his creative directorship at Mulberry with "great enthusiasm".

The designer was appointed for the job in November and today takes up his post with the English heritage brand.

Issa's Blue Farrier and Chloé's Hannah MacGibbon's names were also thrown into the mix, but it was Johnny who reigned supreme.

"It is with great enthusiasm that I embrace my new role as creative director,” Johnny said, reports WWD.

He adds that he can't wait to start work with the team in London.

“It is also crucial for me to spend as much time as possible at The Rookery and at The Willows, our factories in Somerset, as they are the heart of our brand, and craftsmanship is the soul of our products," he outlined.

Prior to the appointment, Johnny was the head design director for leather goods, accessories, shoes and jewellery at Céline.

His role at Mulberry ends the absence of a creative director, which has been ongoing since Emma Hill left the post after six years in September 2013.

Last year Mulberry's profits had dropped by 50 per cent and in the wake of Emma, and also CEO Bruno Guillon, leaving, the fashion label was forced to issue multiple profit warnings.

With Johnny taking over at the helm, it's hoped things will start looking up for Mulberry.

"We are delighted that Johnny is joining us. He has a wealth of international luxury and fashion experience that will help us bring new energy and innovation to Mulberry," chairman and CEO Godfrey Davis previously stated.

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