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Johnny Coca: 'Customers make the design iconic'

FashionBy Sunday World
Johnny Coca: 'Customers make the design iconic'

Johnny Coca believes it's the customer that makes his Mulberry designs "iconic".

The Spanish designer joined the British fashion house as creative director in July 2015, replacing Emma Hill in the top spot. He looks after the brand's shoes, accessories, ready-to-wear collections and, most famously, its bags. For the spring/summer 16 season Coca has updated Mulberry's best-selling Bayswater handbag, but he doesn't take all the credit for making the piece popular.

"I bring something desirable to the customer, yes, but she is the one to make it iconic," he smiled to British magazine Stylist.

"When you find a good (bag), it's hard to change."

Luckily for fashion fans, the former accessories designer of Celine and creator of the famed Trapeze bag hasn't switched things up too dramatically. The changes are subtle and practical, for example the bag's trademark postman's lock plate is now 15 per cent smaller in size, it's 30g lighter and is available in ten new shades, including candy pink. The handles are more rigid as well, giving it an easier hold.

Coca has replaced the label's recognisable tree logo with a new one, but it isn't a fresh idea; it's a design from 1971 he discovered locked away in Mulberry's archives.

"The way (the logo is) written feels individual and unique," he added. "The bag protects everything you own," he continued, referring to the decision to move the internal pocket to the front of the design for easy access.

Coca recently spoke about various changes he made to Mulberry in April (16), when he discussed his focus on the price point as he found some pieces were too expensive in the past, leading them to be cancelled.

"I want to make sure that what we offer is accessible," he insisted to British Vogue. "It wasn't right for Mulberry and it wasn't right for me. I would rather start again and make something else entirely."

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