Joan Smalls champions boyfriend chic
Joan Smalls describes her new line as "boyfriend orientated".
The 26-year-old model has teamed up with True Religion for a collection, which boasts 16 pieces including sweatshirts and skinny jeans all with a sporty vibe. It launched with a party at the Gramercy Park Hotel in New York City this week and Joan was only too happy to chat inspiration.
"It’s active and boyfriend-oriented - I’m always stealing his sweatshirts because, apparently, he has better ones than I do," she laughed to Fashionista.com. "I love the fit and just the thought of how comfortable I felt in them… that was an emotional thing as well. So, definitely, it came from that. And I like using crop tops, so I’m like, 'How about if we merge a crop top with a sweatshirt? What would that look like?' That’s how those came to be."
The party was a who's who of the fashion world, with models including Jacquelyn Jablonski, Lily Donaldson and Anais Mali turning out to support their friend.
Joan is far from the first model to move into designing, with the likes of Alessandra Ambrosio, Behati Prinsloo and Candice Swanepoel all doing the same.
She thinks there are obvious reasons why it's such a popular choice.
"I feel like we’re always in that environment to begin with; we always have an insight into what things are going to come out and how things work," she said. "I think it’s just a natural evolution of a model expressing herself. And we wear jeans all day, every day. That’s something everyone has in her wardrobe, no matter what age, where you’re from, what size you are."
But this isn't the only step away from the catwalk Joan has made. She was also one of the stars to appear in Beyoncé Knowles' Yoncé video, and had a great time teaming with the pop superstar.
Joan was thrilled with how relaxed Beyoncé was and that is one thing she will always take with her when working with women.
"The cool thing about it was that she was so comfortable and secure in herself to have other women and models in the video that she gave us the freedom of just being ourselves rather than saying, 'Do this, do that.' I think that was like the most amazing thing she could’ve ever done without having to say much, if that makes sense," she explained.
Joan's True Religion line is priced between $58 and $238 and will expand for Fall 2015.