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Jimmy Choo eyed by fragrance licensee Interparfums SA – report

Jimmy Choo eyed by fragrance licensee Interparfums SA – report

Perfume company Interparfums SA is reportedly looking to make a bid for Jimmy Choo.

The luxury footwear label, founded by Malaysian designer Jimmy Choo and former Vogue accessories editor Tamara Mellon in 1996, has been up for sale since April (17), with rumours continuing to swirl over who may purchase the brand.

According to the latest report from WWD, Jimmy Choo could be snapped up by Interparfums SA, which already works on the fragrance side of the business.

The French company is said to be teaming up with Chinese private equity group Hony Capital to make a joint bid on the shoe brand, with insider experts noting this deal could be a strong contender.

If Interparfums SA is successful it would follow on from its acquisition of Rochas in 2015, taking the business from Procter & Gamble.

Philippe Benacin, chairman and chief executive officer of Interparfums SA, spoke at the time of how many "new opportunities" it would open up for Rochas, explaining, "It will also allow us to apply a global approach to managing a fragrance brand boasting a very high name recognition and without time constraints."

This new potential buyer comes after other famous names were thrown into the mix, one being Michael Kors.

In May (17), WWD claimed Kors was keen to purchase the brand at a high price and give special focus to its footwear, though a spokesperson for the American designer's namesake label noted, "Michael Kors does not comment on rumours or speculation."

The first round of bids for Jimmy Choo, helmed by creative director Sandra Choi, are slated to be formalised by the end of July, while a final deal is expected to be completed later this year. Other companies thought to be in the running include Belstaff and Bally.

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