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Jil Sander designer: Bring on more menswear

Jil Sander designer: Bring on more menswear

Rodolfo Paglialunga thinks men's fashion is booming.

The Jil Sander creative director has been with the label since April last year. Prior to that he served more than ten years' style time at Prada and also worked at Vionnet.

While women's fashion will always make headlines, people are starting to take more and more notice of menswear offerings. And with the recent inaugural New York Fashion Week: Men's, there's never been a more exciting time to be in the industry.

"The men’s fashion is definitely booming and expanding considerably. It is becoming a major force in the fashion market. Men have become more fashion-conscious than in the past, when they were much more conservative, and are now becoming more interested in investing in themselves," Rodolfo smiled to Matches Fashion.

Jil Sander launched her namesake womenswear collection in 1973, with men having to wait a further 24 years before they could also shop there.

Known for its simple designs, muted colour palette and clean cuts, the brand has become a trusted name in the industry. However, never use the word minimalist in front of Rodolfo.

"Absolutely, yes [it's a tired way to describe the label]. In recent years, it has become very difficult to talk about minimalism. In the 1990s, minimalism was a lifestyle for many people as a reaction to the era of the 1980s. A lot of things have changed now; pureness and essence are declining in to modern lifestyle. Minimalism is not only about exclusively using black and white, it can be bright and luxuriant, it can be sexier than we think and, of course, it depends on the person who wears it," Rodolfo explained.

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