Style & ShowbizFashion

Jeremy Scott wins licensing deal

FashionBy Sunday World
Jeremy Scott wins licensing deal

Jeremy Scott has landed a deal to produce and distribute his women's clothing worldwide.

The American designer helms fashion house Moschino and has presented a variety of quirky designs on the runway since his debut Autumn/Winter 14 collection. He also has his eponymous label which is just as bold and is set to get even bigger.

Aeffe SpA - which aids Moschino with its design, production and distribution - has just signed a new multiyear licensing agreement with Jeremy's brand which will see his creations be available around the globe.

WWD reports the first season of clothes to be produced by Aeffe will drop in time for spring 2016 and the organisation's president, Massimo Ferretti, is confident this is a good move.

“I am excited about this agreement with Jeremy Scott as it will strengthen our relationship even further,” he told WWD. “This partnership will add value to the success that we’ve already achieved with Moschino.”

In return Scott is thrilled and feels like he has been "spoiled rotten" by Aeffe while working with Moschino.

Despite his outlandish garments the fashion star recently opened up about the true him. Many would assume he's fun and full of laughter, but he doesn't always uphold that reputation.

"Of course I have a serious side, but you can communicate something much stronger when using humour," he revealed to British Vogue at the CNI Luxury Conference. "If you look at US political TV shows that use humour and satire to get views across - they pack a punch."

His designs have won him famous fans in the form of Katy Perry, Rihanna and Miley Cyrus, who have all praised the designer's work.

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