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Jeremy Scott turns photographer for his Fall 16 campaign

FashionBy Sunday World
Jeremy Scott turns photographer for his Fall 16 campaign

Jeremy Scott has turned cameraman for his latest campaign, starring his long-time muse Devon Aoki.

The American designer acted as photographer for the first time with his eponymous label's Fall 16 advertisements, with fashion star Devon fronting the bold photos.

In one shot the 33-year-old wears a black, sequinned jacket covered in bright pink telephones with a fur collar, holding a yellow canvas bag emblazoned with the slogan 'Hot Line' and an image of a pin-up. Her bright yellow triangle earrings coordinate with the accessory, as she's pictured leaning on a giant pink and black leopard print sign with Jeremy's name lit up in pink neon.

“I basically saw a photo of her when she barely started modelling at 13 and I was just mesmerised,” Jeremy said of his friendship with Devon. “I fought and fought to get her into Paris to do my third show and that was her first fashion show ever.”

Chris Appleton was in charge of styling Devon's hair, giving her strawberry blonde locks a wavy feel, while make-up artist Kabuki was in charge of cosmetics. In another photo, the model poses on a couch that looks like the tail of a retro car in a bejewelled jacket and matching skirt.

“There wasn’t a really big plan,” Jeremy said of the campaign's concept. ”I just grabbed all the clothes and we were just kind of playing.”

Devon's presence on the modelling scene hasn't been as big as it used to be over the last few years, with Jeremy admitting he's had to nudge her back into the limelight, although “she may be a little reluctant.” Her hesitance may be because she and her husband James Bailey are parents to three children.The designer is godfather to her eldest child.

Jeremy last worked with Devon when he chose her to close his Moschino resort and Spring 17 show in Los Angeles in June (16). He also photographed the veteran model for the cover of i-D magazine in 2007. The new ads will appear in the fall issues of fashion publications like V, Purple, Another and, once again, i-D.

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