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Jeremy Scott gets serious

Jeremy Scott gets serious

Jeremy Scott definitely has a "serious side".

The American designer is known for vibrant, colourful collections, which have even featured Barbie and McDonald's on the catwalk. While the star can be solemn when he needs to be, his thinks you can say a lot more with frivolity.

"Of course I have a serious side, but you can communicate something much stronger when using humour," he revealed to British Vogue at the CNI Luxury Conference. "If you look at US political TV shows that use humour and satire to get views across - they pack a punch."

Humour is something that Jeremy has definitely brought to Moschino since becoming creative director in October 2013. His fun fashion has drawn a celebrity following including Rihanna, Miley Cyrus and Katy Perry and Jeremy revealed those relationships aren't superficial.

"Rihanna, Miley, Katy, all those girls are my friends and people I have close relationships with," he smiled. "They are inspirational to me because they are a part of my life. They are organic relationships, though. They are there for me and vice versa."

His friendships give him confidence to continue with his colourful vision, even when he's been criticised in the past for creating clothes that nobody would wear.

"I loved how diverse fashion was, but now it has become quite homogenised and that makes me sad. I'm a popularist - even if people aren't going to wear the clothes, that is not a concern of mine. I'll be fired for saying it, but I don't care if it sells," he admitted. "I feel very fortunate, I have a strong fan base, they send me pictures and send me dolls that they've made. When I see them getting excited and posting online about it, that excites me because my aim is to touch other people's lives and that's what I've done."

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