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Jenna Lyons: 'Everyone can feel beautiful in my pieces'

Jenna Lyons: 'Everyone can feel beautiful in my pieces'

Jenna Lyons wants everyone to connect to her brand.

The fashionista is the creative director and president of J.Crew and recently showed her latest collection during New York Fashion Week. Putting a twist on proceedings, Jenna hired real women rather than models to wear the pieces down the runway in the hope that audiences will resonate with her garments more.

“Someone said to me, ‘Who is your muse?’ and I was, like, ‘I don’t know, someone who likes clothes,’” she told New York Magazine. “It’s not about one individual person, I want everyone to feel beautiful, I want everyone to feel connected to the brand. They don’t all have to wear it the same way, I’m totally cool with that, and I love that. That’s what makes me want to make clothes, is making people feel beautiful, it doesn’t matter what they look like.”

Jenna originally had a list of 80 people who she wanted to walk for her, asking each of the selected females for their preferences and applying their make-up the way they wanted it done. The designer was determined to make them feel comfortable rather than dressing them the way she wanted to, as in keeping with the desire to relate to everyone.

“That was probably one of the most interesting experiences, and super fulfilling. I loved every minute of it,” she grinned. “I’m so pleasantly surprised that it (the feedback) has been positive because I think it was a risk, for sure. And it was a lot of work... There’s so much going on in fashion, and I think one of the things that’s getting lost is the connection to people. And we keep talking about customers, but we’re not really talking to them, and it was a way to actually, I don’t know, talk to people.”

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