Jean-Charles de Castelbajac for Petit Bateau
Jean-Charles de Castelbajac has designed a capsule collection for Petit Bateau.
The designer is known for his use of bright hues, and his September Paris Fashion Week show was awash with primary colours and pops of orange and white.
He has channelled his penchant for colour into a line for the French clothing store, which caters for both children and adults.
"There is a mixture of femininity and functionality. I came back to the roots of my style at the beginning of the 70s, when I was doing a lot of jogging suits and dressing Farrah Fawcett. It’s all quite retro-futuristic. It’s very fresh,” Jean-Charles smiled to WWD.
He has designed clothes for adults and children, including a bright yellow rain poncho with see-through panels on the hood and tops featuring illustrations by Jean-Charles. One of the drawings is of a young sailor, which was inspired by the designer's young grandson, Balthazar. Balthazar also modelled for the look book, which was photographed by the seven-year-old's father Guilhem.
“It’s a family affair, like the song says,” Jean-Charles laughed,
The collection will hit the Petit Bateau store on Paris' Champs-Élysées and online on October 12. The designs will roll out to other shops on October 19.
Pieces will starts at 25 Euros for a babygrow, and go up to 150 Euros for the poncho.
Local band Presque l’Amour was recruited by Jean-Charles to write a song for the collaboration. Petit Bateau's CEO Patrick Pergament admits this is the first time the store has commissioned a song.
"We have to entertain our clients and surprise them, and we have to be surprised ourselves. You need to give free rein to creativity, and sometimes that goes beyond the framework of pure products,” he said.