Jason Wu goes sophisticated for elixir bottle design
Jason Wu wanted his elixir bottle design to represent “pure refinement and sophistication”.
The Canadian designer is most famous for his feminine clothing, but he also has a passion for art. So when he was given the opportunity to makeover Caudalie’s Beauty Elixir with personalised packaging, Jason didn’t hesitate to say yes.
“I was stirred by envisioning this bottle on a women’s vanity,” he told Forbes. “When I was thinking about dressing the bottle, I imagined how I would intend to dress the Jason Wu woman, which is with pure refinement and sophistication.”
Jason himself started using the product around three years ago in an effort to make his models’ skin more hydrated on the catwalk. It was the runway which inspired his intricate bottle design too as the fashion star drew upon one particular aspect of his Spring/Summer 16 line.
“We include this Dentelle lace that is handcrafted with five lace patterns combined to one and I thought it was the perfect complement to the Beauty Elixir,” he smiled. “It shows the intricacies of the formula but the elegance and simplicity of the Beauty Elixir."
There's also a gold cap for a luxury touch, which Jason notes also reflects his love of architecture.
Caudalie founder, Mathilde Thomas, launched the spray in 1997 and is thrilled this new collaboration highlights its importance in the company. Mathilde’s inspiration for the mist-toner was a youth potion used by the Queen of Hungary in the 16th century, and the Beauty Elixir can be used in between make-up application or to set the whole look.
Jason and Mathilde hit it off straight away after the designer booked himself into her brand’s Vinotherapie Spa in New York, experiencing an instant bond.
“The Jason Wu and Caudalie DNA are very similar,” he added to Forbes. “I am drawn to her passion for innovation and creativity while still remaining natural and eco-friendly.”