Jane Birkin condemns Hermès' practices
Jane Birkin has ordered Hermès to remove her name from its famous bag.
The Birkin bag is a favourite among the A-list, with the likes of Lindsay Lohan, Kris Jenner and Katy Perry all spotted out with the arm candy.
After becoming concerned over how crocodiles are farmed to supply the company with leather, Jane has called upon the fashion house to find a new name for the accessory.
"Having been alerted to the cruel practices endured by crocodiles during their slaughter for the production of Hermès bags carrying my name, I have asked Hermès Group to rename the Birkin until better practices responding to international norms can be implemented for the production of this bag," Jane said in a statement.
The Birkin bag starts at £6,700, but can carry a price tag of up to £100,000 depending on the materials used. The leather used can come from calf, ostrich lizard or crocodile, which is the most expensive.
The bag was created in 1984, after Jane and former Hermès chief executive officer, Jean-Louis Dumas started talking on an Air France flight. It has since reached icon status.
PETA founder Ingrid Newkirk is overjoyed with Jane's decision, and has asked Hermès to stop "plundering wildlife, factory-farming crocodiles and alligators and slaughtering them for their skins". PETA had launched a recent investigation into a factory in Winnie, Texas, which is sends skins to Hermès.
Hermès has issued a statement in response to Jane's request, which appears on Fashionista.
"Jane Birkin has expressed her concerns regarding practices for slaughtering crocodiles. Her comments do not in any way influence the friendship and confidence that we have shared for many years. Hermès respects and shares her emotions and was also shocked by the images recently broadcast.
"An investigation is underway at the Texas farm which was implicated in the video. Any breach of rules will be rectified and sanctioned. Hermès specifies that this farm does not belong to them and that the crocodile skins supplied are not used for the fabrication of Birkin bags," it read.