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James Jagger for Jimmy Choo

James Jagger for Jimmy Choo

James Jagger is the star of Jimmy Choo's new campaign, embodying the brand's ideal man.

The footwear brand has plucked model and actor James to front its fall advertisements, styled by Sarah Richardson and shot by photographer Craig McDean. In the pictures, James, the son of rock legend Mick Jagger wears an array of new shoes, from crocodile-embossed high top sneakers to black leather loafers.

Creative director Sandra Choi is pleased with the finished results, as well as the message the photos evoke.

“The fall campaign is a reflection of the character of the Jimmy Choo man for now and into the future,” she told WWD. “James Jagger embodies the rebellious gentleman spirit of the Jimmy Choo man, and was the perfect choice for the campaign. He has an innate confidence and combines a clever wit with the charm of a true gentleman.”

The 30-year-old Vinyl star smoulders for the camera, with his leather clothing adding a cool edge to the campaign. He describes his own style as "pretty dark, metropolitan" and slightly playful, with his choice of clothes influenced by London, England.

The Jimmy Choo campaign is the latest fashion job for James, whose mother is former supermodel Jerry Hall. He's previously posed for the like of Vogue Hommes, Tommy Hilfiger and Burberry, though surprised the world when he confessed he "hated" the profession back in 2011 and admitted he only does it for the money.

James' Jimmy Choo fall 16 ads will appear in the September (16) issue of fashion publications, with other features like an interview with James going on the brand's website from July (16).

The project comes after the fashion house unveiled its minimalist pre-fall campaign, Speak Choo, at the beginning of June (16). Each photo featuring models Nadja Bender and David Alexander Flinn came complete with a statement like "Wild About Choo" or "Dreaming of Choo". A video showing Nadja dancing in styles like black pointed-toe pumps and metallic strappy heels was also made.

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