Isabel Marant maintains independence
Isabel Marant would like to keep "a certain level of confidentiality" to her brand.
The Paris-based designer has been in the industry for more than 20 years and has an ongoing collaboration with Barney's department store in New York City. But despite featuring in stores around the world, Isabel still likes to keep her business on her own terms.
"I’m very happy about being independent, being sold in the nicest department stores all over the world,” she told WWD. “But my aim with my label is not to be on all the corners. I would like to keep a certain confidentiality even if it’s not, really. I think when things become too much it becomes a bit disgusting.”
While a number of her peers have expanded their brands in areas like fragrances and accessories, Isabel is content to keep things as they are for now. She also isn't planning on selling a share of her business to a major investor any time soon.
"It’s not our next step for sure,” she said. “I’m not saying no because I never know what’s going to happen.”
For now, Isabel is happy to continue creating her brand vision and working with Barney's, which stocks her label in abundance and is currently dedicating a number of windows in its Big Apple store to her spring collection. The designer can't believe how far she's come in the city, as she can clearly recall the first time she visited the place.
"It was 1996 or 1997. I came to do my first show in America,” she said. "It was not my very first collection, but it was at my very beginning. I remember this perfectly because I was trying on the clothes for Terence [Bogan, former buyer for Barney's Co-op, who predates much of the current executive team]. We had a lot of fun.”