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Iris Apfel: 'Don't stress about fashion'

FashionBy Sunday World
Iris Apfel: 'Don't stress about fashion'

Iris Apfel can’t help but smile when fashion fans tell her she inspires them get creative with clothes.

The 94-year-old is one of the world’s most recognisable style stars, and since the release of Albert Maysales' 2015 documentary Iris, which focused on her life, she has garnered even more fans.

Speaking to Australian publication The Age, Iris revealed her sartorial philosophy is to have more fun with fashion so you stress less about how you look.

"I don't know what it's like for women in Australia, but in America, they stress very badly about how they look and if, as they say, I give them courage to be creative, then that cheers me,” she smiled.

Iris may currently dominate the pages of magazines, but her quirky style is nothing new. Known for her oversized glasses, bold make-up and colourful clothes, Iris has always been around fashion, running her textile firm Old World Weavers with her late husband Carl until they retired in 1992.

"I'm not doing anything differently to the last 75 years but now, I'm hot!" she exclaimed. "Now I'm cool."

She’s also become an in demand model in recent times, with her latest appointment being for Australian label Blue Illusion's Autumn/Winter campaign. The brand’s co-founder and creative director Donna Guest admits she’s always been fascinated by Iris, but the style stalwart reveals there’s more to her than clothes.

“I'm not always flamboyant," she confessed. "I don't live and breathe fashion and I'm not an empty-headed fashionista, that's for sure.

“But, fashion is a nice thing; it's fun, it's a joy. When you dress up, it's a creative experience and everyone should have that."

Another accolade Iris can add to her arsenal is wearable tech designer. She’s teamed up with WiseWear to help create chic metal bracelets, which track activity, give mobile notifications and come with an array of safety functions. The Calder is available in silver, rose gold and gold and retails at $300.

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