Irina Shayk for L'Oréal
Irina Shayk is the latest model to be named a L'Oréal Paris ambassador.
The Russian star is thrilled to have scored the coveted role, joining the likes of Karlie Kloss and Lara Stone in working for the brand. She is still pinching herself about the news, as it is the type of role she has always dreamed of landing.
"It's such an honour to be a L'Oréal Paris ambassador and to be among such a powerful, smart, hardworking and extraordinary group of diverse women," she told vogue.co.uk. "My personal memories of the brand go way back to the time when I was a teenager. L'Oréal make-up felt like a real luxury for me and I remember dreaming of purchasing a L'Oréal lipstick..."
The feeling is obviously mutual, with L’Oréal Paris Brand Global President Cyril Chapuy gushing about the company's new signing. He explained the appointment was part of a new focus for the company, which sees social media put to the fore.
"She is an irresistible super woman who exudes glamour and elevates the definition of beauty to another level," Cyril told vogue.com.au. "From fashion designers to millions of social media fans and followers, she fascinates us all with her perfect beauty, but also with her genuine sense of humanity and generosity."
As if to prove the company was right to go for Irina if they wanted a social media star, the model took to her Instagram account to tell fans about her new role on Wednesday (27Oct15). She posted what appears to be her first shot for the beauty brand, a moody black-and-white image which sees her gazing at the camera with a subtle smokey eye, full nude lips and her brunette hair blow dried into a voluminous style.
"I'm so excited, and honored to announce that I am joining [email protected] family, as their new international spokesperson!!" she wrote. "To stand beside the likes of @[email protected], @evalongoria and Jane Fonda.. All icons, of whom I've looked up to, is a dream come true. There are some moments you will never forget, and I want to thank @chapuyc and the wonderful L'Oreal team from the bottom of my heart for what they've given me, and the beauty their brand inspires in so many (sic)."