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How Karlie Kloss turned designer

How Karlie Kloss turned designer

Karlie Kloss' collaboration with Frame Denim came about organically.

The in-demand model has just launched her second Frame Denim Forever Kylie capsule collection and donned a pair of flared jeans from the line for the launch party.

Taking over a New York diner for the night, guests feasted on Frame Fries and Karlie's Soda. The brand's co-founder Jens Grede spoke about how the partnership happened.

"It was a totally organic thing," Jens told "Karlie wanted to wear Frame but didn't fit in our jeans. So we started to cut jeans for her, and she said, 'There are more girls like me, you should make these.'"

Karlie teamed her light jeans with a tight black T-shirt. Her blonde hair was worn loose and a slick of red lipstick finished off the look.

Erik Torstensson, Frame's other founder, can't believe how involved Karlie is in the design process.

“I’ve done a lot of collaborations before in other ways, and I was really surprised by how much time Karlie gave us to work on this. It really is Karlie’s product. She is so smart about what she likes to wear and what the customer needs to wear. Frame always has one foot in the 70s - the women were so beautiful and feminine, a real straight man’s woman! - and Karlie just ran with that," he smiled to

The retro vibe of the 70s has meant Karlie can indulge in a childhood obsession with clothes from the era.

"My mom was actually a total babe in the 70s, so growing up my sisters and I would always fight over her amazing vintage pieces. Of course, I was a little taller, so I couldn’t wear some of the pants! But there’s something about that decade that always resonates with my style: simple, all-American, a plain T-shirt with a perfect jean, but totally beautiful," she explained.

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