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Herieth Paul: 'Smart designers will embrace diversity'

FashionBy Sunday World
Herieth Paul: 'Smart designers will embrace diversity'

Herieth Paul is encouraging "smart designers" to embrace diversity on the runways.

The Tanzania-born model is making waves in the fashion world, spending the last four years on the international runway circuit for the likes of Givenchy and Balmain, and this February (16), announced she will be a global brand ambassador for make-up giant Maybelline, joining the likes of models Jourdan Dunn and Gigi Hadid.

The 20-year-old isn't taking her new role for Maybelline lightly, and sees it as a platform for her to "set a good example".

Speaking with regard to diversity, Herieth feels designers need to embrace different nationalities as,"fashion is a global business".

"We must look outside ourselves and recognise that the world is made up of people of all different colours," she told The Huffington Post. "Runway shows are live-streamed all over the globe as they happen. With 'see now/shop now,' smart designers will recognise the need to represent the times we live in on fashion runways and campaigns.

Herieth, who moved to Ottawa, Canada, with her diplomat mother when she was 11 years old, adds that there are not many differences in beauty culture in the places she has lived.

"Beauty starts from within. Health is true beauty. The women in Tanzania are effortless with their beauty. And I feel like women in Canada are also very similar," she smiled.

Speaking about her beauty routine, Herieth swears by lightweight make-up such as Maybelline’s Fit Me foundation which has a texture and colour which matches her skin tone perfectly.

She also recommends taking off all make-up before bed using towelettes, then applying liquid cleanser with a washcloth to cleanse and gently exfoliate her skin.

But Herieth claims the key to her fresh face is plenty of "beauty sleep".

"I’m also big on afternoon naps. Every time I have a day off, I take two hour naps," she laughed.

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