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Henry Holland: I'm a serious designer

Henry Holland: I'm a serious designer

Henry Holland has always taken work seriously, even though he's also known for hanging out with showbiz mates.

The designer is often seen at celeb parties with people like Alexa Chung, Pixie Geldof and British radio DJ Nick Grimshaw.

He's also good friends with Agyness Deyn and Daisy Lowe, but insists his social circle never impacts his work.

"I think I've always taken what I do very seriously. I think the fact that I've been better known for being me than my work is more to do with my friends and where I go out," Henry mused to British GQ magazine.

His famous pals also helped him to launch as a fashion designer, with many spotted out in his first T-shirt collection. The tees were emblazoned with slogans like 'Do Me Daily Christopher Bailey' and became an instant fashion hit.

"I didn't shy away from the publicity. It was a great way of building my brand," Henry reasoned.

On Sunday Henry will unveil his very first men's collection, debuting it at the upcoming London Collections: Men.

He's dipped his toes into menswear before, but said it was more of an afterthought than a fully formed idea. Now, though, his House of Holland brand is pouring its effort into guys' fashion.

"We concentrated on women and got it to the point where it was working quite well and then decided to revisit menswear. I put a team in place, I brought a designer on board as well as a pattern-cutter. I wanted it to have the same DNA as the womenswear, but some things can get quite clownish when translated into menswear. The challenge was to create a collection that carried through the brand's humour and tone but [was also] something desirable for a man to wear," he explained.

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