Henry Holland: I design for me
Henry Holland kept asking himself if he'd wear his menswear designs when he was making them.
The British designer is known for his quirky women's offerings and counts Alexa Chung, Rita Ora and Daisy Lowe as celebrity fans.
He's recently branched out into men's clothes, debuting his first guys line at London Collections: Men last night.
“You’re always asking yourself, ‘Do I want to put that on my back?’” he explained to WWD.
The presentation took place in the car park of prestigious London store Selfridges. The luxury shop will be stocking the designs, as will Opening Ceremony in America and Galeries Lafayette in Paris and Beijing.
The collection reflected Henry's love for fun colours and catchy slogans, with sporty cuts dominating the presentation.
One model rocked a matching pink shirt and shorts combo, with the words Lad, Legend, Lover covering the garments.
Another model wore a black sweater with the three words boldly written on the front.
"[I envisioned] building [a] wardrobe,” he said, adding he looked to his upbringing in the North of England for influence, as well “street culture tribes - like rave, casuals and terrace culture".
A sweater with a graphic print and bold colours looked good teamed with sporty trousers, and a matching monochrome zigzag patterned shirt and bomber jacket made sure the model wearing it stood out from the crowd.
Photographer Martin Parr snapped the campaign for the new designs, with locations in Henry's hometown of Ramsbottom used as the backdrop.
“I’ve always wanted to work with [Parr]. His was one of the first exhibitions that I came to see when I moved to London, and I absolutely fell in love with his pictures. To work together on a project like this is a dream come true," Henry gushed.