Gwyneth Paltrow to launch pop-up GOOP store in New York
Gwyneth Paltrow is set to launch her first pop-up GOOP store in New York City.
The 41-year-old actress, who has held mini markets in Dallas, Chicago and Los Angeles in the past, will set up her temporary shop at the Time Warner Center from November 23 until December 24, during which time she'll sell her well-known products such as her Chia Oils and scented candles.
Speaking to WWD.com, she said: "One would think New York City would be the first location for a pop-up, and that is precisely why we waited. What started as an experiment has become a viable business for us. We wanted to get the New York City location operating at another level, which it will be, from a design and merchandising standpoint."
But that's not all as Gwyneth has teamed up with Valentino - the first time the brand has collaborated on a celebrity line - to launch a 25-piece collection of apparel and accessories, which have been inspired by the idea of Wonder Woman.
She added to the New York Times newspaper: "To me, it's a fantastic and resonant idea because everybody is working, having kids, trying not to miss a soccer game while at the same time being on a conference call. The modern woman is a wonder woman."
The items will also be available to purchase on her lifestyle website GOOP.com, which she founded in 2008 and has expanded over the years, from next Monday.