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Guess co-founder recalls brand's footwear evolution

Guess co-founder recalls brand's footwear evolution

Guess co-founder Maurice Marciano believes the brand's cowboy boots capture the American lifestyle.

Marciano set up the label alongside his brothers Paul, Georges and Armand, with the siblings opening Guess' first ever store in 1981. It began with a focus on denim, with watches, jewellery and accessories also popular, before a pair of boots drastically raised the brand's shoe line profile.

“The great moment of Guess footwear was when we took the cowboy boots and we cut it - actually cut it. While shooting, one of the stylists cut it at the ankle and that has been a revolution in footwear and we were doing amazing. Since then, it has flourished into an amazing business," he told Footwear News, recalling when he got a pair custom made during a trip to Texas, where his love for cowboy boots was established.

“I did it in ostrich and I kept it all these years, over 20 years now. That’s the American lifestyle.”

Marciano felt it was a "natural" move to launch the now famous footwear, and remembers how excited he was to step into such culture - having come from France.

The businessman was talking at the Museum of Contemporary Art’s annual gala in Los Angeles over the weekend (14May16), where a host of big names were present. He served as co-chair at the event alongside Lilly Tartikoff Karatz.

Meanwhile, fashion icon Joy Venturini Bianchi used the occasion to discuss her love of shoes.

“I have 1,000 pairs of shoes at home,” she smiled. “I’m 77 years old - so the ‘50s and ‘60s were really my era in a great way.

“(My father) worked with (designer Salvatore) Ferragamo and came over to this country when he was 16. He made orthopedic shoes, designer shoes, shoes for my mother, embroidered shoes. He did incredible work, so shoes have been the love of my life because I was so fabulously in love with my father whose name was Mansueto, which means purity.”

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