Gucci to launch exclusive capsule collection
Gucci has created a one-off capsule collection for Net-a-Porter.
The website has tapped the fashion house's creative director Alessandro Michele to design an exclusive 20-piece line full of ready-to-wear, shoes and accessories. It will mark Michele's first ever capsule collection in his position at Gucci, but it won't be the last designer collaboration for Net-a-Porter. The site has launched a strategy to give special recognition to famous labels, top performers and up-and-coming fashion stars, WWD reports.
Alison Loehnis, president of Net-a-Porter and Mr Porter, explained that Gucci being one of the website's top three best-selling brands made it the perfect label to kick off the initiative.
“We backed his first collection significantly," she told WWD of Michele's work. "It was an absolute departure. Since then, the take-up from customers has been really incredible around all categories. We are selling loafers, but we are selling tons of RTW and fine bags, so this is really an across-category initiative.
"(Special collaborations give the site) an opportunity to address in a bespoke way what customers are looking for from a product standpoint. For the Gucci devotee this is a wonderful way to get further into the brand. But it is also a really terrific way to introduce a brand to a customer that hasn’t bought it before.”
Gucci's range will drop on 12 May (16), with both Net-a-Porter and Gucci's social media accounts backing the teaming. Items in the range will have their own label, with garments including an appliqued silk-blend organza gown and a reversible cashmere and merino wool cardigan. Prices range from $270 (£183) to $5,300 (£3,590).
Taking the collaboration to the next level, Michele has designed an exclusive rose print resonant of 19th-century tapestry for some of the clothing. There will be a film and photoshoot to promote the range also, and Gucci's president and chief executive officer Marco Bizzarri is proud of such a "unique opportunity".
“We aim to break the rules and take risks, whenever we bring a collaboration of this type to life," he said. "This is very much the new spirit of Gucci, and we are glad that Net-a-Porter shares our vision."