Grace Coddington: 'Gigi and Kendall didn't need Instagram to be famous'
Grace Coddington used to be annoyed at models like Gigi Hadid and Kendall Jenner being celebrities.
The former creative director of American Vogue magazine has worked with dozens of big names in fashion over the years thanks to her position at the high-end publication. A new breed of model has come about in recent years as those who are already famous have taken to posing and walking on the runway. Kendall and Gigi, both aged 20, rose to fame thanks to reality TV shows Keeping Up with the Kardashians and The Real Housewives of Beverly Hills, while also rocking a big social media following.
"They are a different kind of celebrity - they represent this moment in time very much," Grace told Refinery29. "It's hard to say... It sort of annoyed me at first, but I do think both Gigi and Kendall are really good models, and that they could’ve (gotten where they are) without all that Instagram. It's just now that everybody is judged by how many followers they have and things like that - which is a shame.
"It's almost like, if you ram it down your throat, I find it unattractive. But, as I said, they have the personality and the beauty that would probably have made them as important as they are anyway, without the added importance of Instagram."
Grace, 75, herself still hasn't come around to using social media and while she has an Instagram account, it's run by her business partner Gabe. She's kept up to date with online antics though and even turned to the picture app to unveil her debut rose-scented fragrance, Grace by Grace Coddington. It was one of her hand-drawn animations used to share the news and during her chat with Refinery29, she said she was involved with every step of making it because she's a "control freak".
"I really don't like strong perfumes that are sort of clingy," she explained. "My main thing was not to have something heavy. I wanted it to smell like roses, but very fresh roses. So it's very light."