Giuseppe Zanotti’s modern Spring 16 campaign
Giuseppe Zanotti went for an “innovative approach” with his Spring 16 campaign.
The Italian designer branched into the world of fashion in 1994 when he took over a small shoemaking company. Now his footwear is a red carpet staple for many celebrities such as Rita Ora and Beyoncé, so it’s no wonder Zanotti wants to make a big impact with his ads.
For next year’s (16) Spring collection, the fashion star hired acclaimed photographer Mario Sorrenti – who has shot for Vogue and Harper’s Bazaar – to helm the campaign. The shots will debut in various fashion publications in February 2016 and feature models Grace Hartzel and Kaleb Ressler. One picture has been slashed through the middle, with the top half revealing their faces while the bottom half shows off their stylish footwear.
“The new collection is decidedly modern and as such it really called for an innovative approach,” Zanotti explained in a statement about the project. “The images reflect the kinetic energy of today’s rule-breakers and taste-makers.”
The designer previously revealed his need to cater to both males and females with his creations, and with this quirky ad he certainly won’t have any problems doing so.
The fresh campaign is just one of many things taking place for Zanotti in 2016, as in March the brand will open its newly renovated Manhattan store on Madison Avenue. It’s double the size of its prior set up, boasting 1,700 square feet and will be the label’s largest unit in the US.
Everything has been running smoothly since Zanotti sold a 30 per cent stake of the business to L Capital, which is backed by luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton. Speaking at the time of the deal in 2013, Zanotti explained it would strengthen his company and allow the brand to get “better structured”.