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Giuseppe Zanotti launches children's footwear line

FashionBy Sunday World
Giuseppe Zanotti launches children's footwear line

Giuseppe Zanotti is set to unveil a collection of children's footwear.

The Italian designer has established a new label, called Giuseppe Junior, which will feature shoes for babies, young girls and boys, going up to a size two.

Including small versions of Zanotti's seven bar buckle sneakers, the range is developed in a range of materials, including velvet, laminated and snakeskin printed leather, all embellished with metallic details and crystals. Prices range from $350 (£239) to $550 (£376).

Of the line, which will be produced by Vicini, the company that also manufactures the Giuseppe Zanotti Design men’s and women’s lines, Zanotti shared that he is "very enthusiastic" about the new venture.

He added that moving into children's footwear was a natural progression as many of his celebrity clients have requested he make shoes for their own children.

"Challenges are vital for me and stimulate my creativity. In the past, I have designed children’s shoes for my clients and celebrities such as Beyonce, Kanye West, Kim Kardashian and Karolina Kurkova," he told WWD. "Their children were some of my first little fans. Delighted with the growing popularity of these styles, I thought it was the right time to create a range for little fashionistas and I loved translating my designs into a first junior collection."

Zanotti started out in the shoe design business by working for the likes of Christian Dior, Roberto Cavalli, Missoni and Vera Wang. He set up his eponymous line in 1993, and has become a go-to for stars such as Jennifer Lopez and Kylie Minogue, who are keen to make a style statement in the designer's vertiginous heels which feature his signature beaded, cutout and studded detailing.

Giuseppe Junior will be available online for pre-order on the brand's website from May 2 (16) with the entire collection expected to hit Giuseppe Zanotti Design flagship stores by the end of the month.

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