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Giles Deacon: 'I reined in S/S16 photographers'

Giles Deacon: 'I reined in S/S16 photographers'

Giles Deacon was completely overwhelmed by the "mental scrum" of photographers who turned out for his supermodel-packed Spring/Summer 16 show.

The British designer put on a presentation stuffed with A-list names at London Fashion Week in September (15), with the likes of Irina Shayk, Eva Herzigová, Erin O'Connor, Poppy Delevingne, Lily Donaldson and Edie Campbell all strutting their stuff. While he looks back on it with pride now, at the time it was pretty stressful.

"It's quite overwhelming," he told Hello! Fashion Monthly. "We're in this beautiful venue, at the back of a banqueting house in this armed services club. There was a mental scrum of photographers. They needed to be reined in heavily. We had tones of security but with that line-up they were totally out of control. I had to shout at them and tell them to behave themselves."

While that part of the presentation was hard, the actual organisation was a breeze. Giles mostly uses the same team for his shows and as one of them, Katie Grand, spends a great deal of time in the US it means he has no choice but to get the ball rolling early.

"We work in a very organised manner," he explained. "We have to - with creative consultant Katie away in New York working with Marc Jacobs we need to have the whole show designed before she leaves. We decided that model and musician Karen Elson was going to close the show six weeks before the actual show, so I could work on all the details."

While it's work, Giles is also highly aware of the fortunate position he finds himself in. He gets to team up with his friends for his shows which means everyone is always on the same page and knows how to make things go with a bang.

"I'm always really excited," he said. "The girls all looked fantastic - they were all very different and have phenomenally strong characters. The casting that Katie did was exquisite, from Poppy to Eva to Bella Hadid, Edie and Lily D. Grace Bol, who opened, was just fantastic. It was so strong and I love it when it works like that."

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