Gigi Hadid for Topshop
Gigi Hadid is the new face of Topshop's Autumn/Winter 15 campaign.
The 20-year-old model is unstoppable at the moment, having already landed jobs for the likes of Maybelline and walking for brands including Marc Jacobs.
Now her laidback style and fresh-faced appearance has landed her a role with high street retailer Topshop.
For the new ads she was photographed by Tyrone Lebon and styled by Topshop creative director Kate Phelan.
Topshop boss Sir Philip Green has spoken about Gigi's significance.
“Working with Gigi Hadid on this campaign continues to strengthen our international vision for the Topshop brand,” he said in a statement. “We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally, and I feel like Gigi is an ideal ambassador to underpin these efforts.”
Gigi models an array of ensembles in the snaps, from a leather skirt with fishnet tights and a red jumper, to a simple slinky black dress with snake-print strappy heels.
The blonde beauty's involvement with the brand follows on from the likes of Cara Delevingne, who appeared in Topshop's Spring/Summer 15 ads.
Gigi's close pal Kendall Jenner also has ties with the retailer since it began stocking her and her sister Kylie's PacSun collection, Kendall + Kylie.
It's the perfect time to add a new member to the Topshop family, as the brand is set to expand across America, Asia and Europe. New shops in locations including Canada, Panama and Germany will be opening at the beginning of next year, as well as several new flagship stores.