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Geena Rocero: I want the Sports Illustrated cover

Geena Rocero: I want the Sports Illustrated cover

Transgender model Geena Rocero won't stop until she's scored the cover of Sports Illustrated magazine.

The publication is famed for using sexy pictures of women on its front page, and transgender rights advocate Geena believes its time it widened the scope of models it uses. She sees this as a bigger issue within the industry and has vowed to use her advocacy group Gender Proud to help.

"I want to be on the cover of Sports Illustrated!" she told "Or Victoria's Secret. Or (fellow transgender star) Carmen Carrera, because it's her dream, too. Hire us! Hire us more, give us more of a platform. We have been talking about, am I a 'trans model' or am I simply a 'model?' In my personal opinion, I'm a trans model. I want representation around that, because political representation around that is important. I'm passionate about that."

Geena isn't just working on helping more transgender models receive recognition, she wants transgender people in all walks of the fashion business such as casting directors or magazine editors.

"There are definitely a lot of transgender make-up artists, stylists, and people working behind the scenes, whether it's fashion assistants or fashion designers," she added. "They have never had the opportunity to have that spotlight or that moment where they could tell their stories. But they're there, and we need to keep sharing our story because they're part of this creative industry."

The model is pleased with the way fashion is pushing the boundaries of gender fluidity in some ways. Andreja Pejić, who began her modelling career as a man called Andrej, has scored some big jobs, being the face of Make Up For Ever cosmetics and appearing in a Kenneth Cole campaign. Geena hopes to see more of this in the future.

"I think there are fashion allies, from Hood By Air to Givenchy, which has been a big advocate with (transgender model) Lea T," she said. "I wish the industry could really highlight more genderqueer identities in fashion. I think if we actually challenge that head-on, if I see (singer) Conchita Wurst or other genderqueer models getting hired in a beauty campaign, that would be groundbreaking and I would love to see that."

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