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Four new faces for Stella McCartney's Pop fragrance

FashionBy Sunday World
Four new faces for Stella McCartney's Pop fragrance

The campaign for Stella McCartney's new fragrance Pop will feature four different people.

It has been revealed that German actress and model Kenya Kinski-Jones is the second star to be added to the campaign, after singer Claire Boucher, known as Grimes, was previously announced.

The two remaining faces of the brand will be announced later this week.

According to the release, Stella McCartney sought to celebrate individuality and authenticity with the campaign by collaborating with women who are strong-willed, free-spirited and independent.

The campaign imagery was shot by photographer Glen Luchford and accompanied with a video by Grammy-Award-winning director Melina Matsoukas.

Innovative technology was used to minimise the environmental impact of both the packaging and scent itself, with all boxes originated from sustainably managed forests.

Meanwhile, it was previously announced that Stella will launch her first ever menswear in June.

The 44-year-old designer is keen to expand her talents by creating a collection for the opposite sex in time for the spring/summer 2017 season.

However, it won't be an unfamiliar voyage for the daughter of the Beatles legend Sir Paul McCartney, as she first learned her trade while working as an understudy to the acclaimed men's designer Edward Sexton at Savile Row.

In 1997, she became creative director at Chloé but in 2001 started her women's eponymous fashion brand, which she has built-up over the past 15 years.