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Florence Welch is the new face of Gucci jewellery

FashionBy Sunday World
Florence Welch is the new face of Gucci jewellery

Florence Welch is the new face of Gucci jewellery.

The Florence and the Machine singer, 29, has been unveiled as the new ambassador for the luxury Italian fashion house's glitzy line and timepiece collection.

Speaking of Gucci's creative director Alessandro Michele, she said: "I am a magpie and when Alessandro and I first met we bonded over our love of jewellery.

"I truly believe what he is creating at Gucci today is magic, and I am so excited to be part of it."

And the feeling is mutual for Alessandro, who was appointed as Creative Director of Gucci in January 2015, as he's looking forward to working with the musician.

He said: "Florence has become a good friend but I wanted to work with her primarily because she is an exciting artist. Her dark romantic songs are timeless and full of passion and emotion, in many ways they evoke the spirit of Gucci."

Meanwhile, it seems Florence is jumping straight into her new role as she'll be wearing a Gucci creation at the glamorous Grammy Awards tonight (15.02.16) in Hollywood.

She said: "I am wearing something that's so magical. Alessandro manages to make things that are so pretty without ever being too sweet.

"So it's just the most beautiful, romantic thing but there's always some kind of edge to it. You don't know if he's done that psychically with his mind. His attention to detail as well, you really feel like everything he's making is a precious object to him and it comes from a very imaginative place."