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Florence Welch: Alessandro Michele talked me into Gucci job

FashionBy Sunday World
Florence Welch: Alessandro Michele talked me into Gucci job

Florence Welch would have rejected Gucci's ambassadorial role without Alessandro Michele.

The 29-year-old singer, who made her first fashion partnership with the designer brand in February 2016, has admitted she never considered being the face of a fashion campaign until she was prompted by the Italian fashion designer - who created her wardrobe for her current How beautiful 30-day tour - to take the step.

Speaking to Vogue magazine about the partnership, the red-haired beauty - who was the Creative Director's muse for his first Gucci collection, after he listened to Florence's 'How Big, How Blue, How Beautiful' album during the creative process - said: "I haven't really been an ambassador for something before, and to be honest I don't think that it's something that I would have even considered had it not been for Alessandro.

"What he is doing is so up my street that it feels so natural for us to be working together. It feels so fresh but it fits into my wardrobe so naturally."

Meanwhile, the 'Dog Days Are Over' hitmaker - who took a temporary hiatus from music - has revealed she regrets past ensembles but believes she has now found her style identity.

The BRIT Award-winning vocalist explained: "I had a little bit of a break from touring and going to events, and now that I have come back I have a much stronger sense of my personal style.

"I feel like I've returned to the world of fashion with a much clearer sense of identity."