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FKA Twigs creates music video for Calvin Klein Jeans

FashionBy Sunday World
FKA Twigs creates music video for Calvin Klein Jeans

FKA Twigs has partnered with Calvin Klein to create a new music video for her single 'Good to Love'.

The 28-year-old singer - who is engaged to actor Robert Pattinson -created the promo with the fashion giant for the new Calvin Klein Jeans Spring 2016 global multi-media advertising campaign.

The video was directed and edited by Twigs, choreographed by Aaron Sills and features her and British artist-and-dancer Kaner Flex performing a dynamic dance sequence, while clothed in pieces from the Calvin Klein Jeans Spring 2016 lines.

Twigs took her inspiration for the short film from the Calvin Klein Spring 2016 campaign slogan "I ... in #mycalvins" and the accompanying image advertising campaign - shot in London by fashion photographer David Sims - features Twigs alongside Kaner in key denim and some Calvin Klein Underwear styles of the season.

Revealing how she got the inspiration for her music video, Twigs said: "When I first started thinking of concepts for a Calvin Klein advert, it dawned on me that Calvin Klein is such an iconic brand and that I really wanted to combine artistically what I do with the striking imagery Calvin Klein has always maintained. I guess it's kind of tongue in cheek, fun, sexy but still with the emotional ignition and openness that I always aim to achieve when I direct. I wanted to make something that could feel artistically futuristic, tense, crucial, loaded, emotionally complicated but ultimately still include the seductive, free and young feel of Calvin Klein. All in all, it was an honour to direct an advert for such a prestigious brand let alone be in it too."

Emphasising the brand's delight in having Twigs as one of their campaign stars, Melisa Goldie, Chief Marketing Officer of Calvin Klein, said: "We are honoured to have FKA Twigs as part of the Calvin Klein family. She is a true creative force with a global audience. This collaboration perfectly complements the brand's long-standing heritage of partnering with modern, multi-talented artists to create fresh and provocative content."