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Find out what's in store for Coach and Jil Sander

FashionBy Sunday World
Find out what's in store for Coach and Jil Sander

Top designers have outlined their plans for the brands they helm.

Starting a role at an established brand and making your own mark can be a hard task, but the likes of Stuart Vevers for Coach and Jil Sander's Rodolfo Paglialunga know exactly what direction they want the fashion houses to go in.

Prior to his Coach appointment in 2013, Stuart found success at the likes of Loewe, Mulberry and Givenchy. His idea for Coach is a simple one, especially when it comes to its debut menswear collection.

"I want Coach to help create new codes of masculinity. Ready-to-wear for a younger guy today can be very different from the past," he told Details magazine.

The result is chunky knits, shearling jackets and slim trousers.

For Rodolfo, whose past posts include Prada and Vionnet, designing menswear at Jil Sander was his first foray into the male market.

"My idea was to combine workwear and formalwear. I wanted to give the collection a new spin and follow my instinct," Rodolfo commented.

The designer also recently spoke about how important men's fashion is at the moment. The inaugural New York Fashion Week: Men's seems to have further cemented that notion.

"The men’s fashion is definitely booming and expanding considerably. It is becoming a major force in the fashion market. Men have become more fashion-conscious than in the past, when they were much more conservative, and are now becoming more interested in investing in themselves," he said.

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