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Ferragamo names Paul Andrew director of women’s footwear

Ferragamo names Paul Andrew director of women’s footwear

Salvatore Ferragamo has appointed Paul Andrew to a key design role.

The British designer is joining the Italian footwear brand as design director of women’s footwear, in a move that has been widely rumoured within the fashion industry.

Announcing Andrew’s new role, Ferragamo president Ferruccio Ferragamo said the luxury firm is excited to welcome New York-based Andrew into the fold.

“We have a proud history of nurturing design talent and we believe that Paul’s credo very much matches the spirit at the heart of our house,” he said in a statement, according to Business of Fashion. “Together with Paul, we look forward to continuing our celebration of women and outstanding design, and writing a new chapter in our history.”

Andrew will start immediately at Ferragamo, presenting his first collection for pre-fall 2017/18.

He will divide his time between the Florence-based Ferragamo and his namesake label, which he launched in 2012.

"Salvatore Ferragamo has been an iconic reference for shoe design and craftsmanship for nearly a century," Andrew said. "It is a great honour to be invited to lead the creative vision for the future of its women's shoe division, where the legend began."

Andrew’s collections have been lauded for their chic silhouettes and comfortable shapes, winning him the CFDA/Vogue Fashion Fund prize in 2014, as well as accounts with top retailers like Net-a-Porter and Barneys New York.

Along with designing his own collections, Andrew has also collaborated with a bevy of ready-to-wear labels, creating the footwear to complement the designs of Tanya Taylor, Emilia Wickstead and Rosie Assoulin.

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