Fendi unveils custom bag service
Fendi is offering a made-to-order handbag service.
The Italian luxury fashion house, helmed by Karl Lagerfeld, is inviting its VIP customers to select styles from their Peekaboo range of totes which they will then customise to make into a one-of-a-kind item.
Fans of the "it" bag will be able to select from a range of colours, exotic skins and metal hardware options for their own personal tote.
Handbags are then made in Fendi's Italian workshops and delivered to the customer within three to six months. The cost of the service has not been advertised.
At an event at the brand's Paris flagship store on Thursday night (12May16), several senior Fendi designers were flown in from Rome to showcase and explain the new customer focused service.
For a master craftsperson to craft and sew a medium sized Peekaboo bag made from Selleria leather it would take three to four days, WWD reports.
Typically, workers devote themselves to one step in the production process and then rotate.
Fendi, part of luxury giant LVMH Moet Hennessy Louis Vuitton, also presented their new service for custom "travel furs". In this case, clients will be able to choose from a variety of colours and additions for the various styles, many of which are reversible or have zip-off panels.
Such services are the latest efforts to reinvigorate the brand in the lead up to the company's 90th anniversary celebrations later in the year (16), which will include the staging of a high fashion fur-centric show in Rome during a couture week in July.
While they did not disclose a venue for its display, the retailer billed the show as "the best way to celebrate Fendi’s 90-year anniversary, as it expresses our roots and DNA while transmitting daring, creativity and craftsmanship in furs."
Fendi first set up shop in 1926 on Via del Plebiscito and in March this year (16) the company unveiled its newly renovated Rome flagship, which boasts an in-house fur atelier, its first boutique hotel, the Fendi Private Suites as well as a Zuma restaurant.