Fendi puts luxe spin on leisurewear
Fendi's latest leisurewear collection features high-tech ski outfits with graphic logos and luxurious fur detail.
The Italian fashion house commercially introduced the leisurewear line last year (15), and offers designs for both indoor and outdoor activities.
In their fall collection unveiled this week, the range included women's and men's high-tech ski outfits decorated with some of Fendi's design signatures such as graphic flowers inspired by the latest runway collection, the graphic Fendi Roma logo and the Karlito - the cartoon character in the likeness of the brand's creative director Karl Lagerfeld.
Unveiled in the cozy atmosphere of a wooden clubhouse at a ski resort in the Dolomites, the brand also showed a range of accessories, such as gloves, ski helmets, skis and snowboards, as well as gym outfits and knitwear.
In keeping with the design house's heritage, fur details were added to platform boots, earmuffs and gloves to give the comfortable designs an added touch of luxury.
Along with the sporty items, Fendi Leisurewear includes more streetwear styles, such as padded jackets decorated with floral appliques, fur vests and knitted coats.
Fendi chief executive officer Pietro Beccari described the line as having a playful factor.
“The aim of this line is actually to accompany customers during their fun spare time and during their daily activities with pieces designed to be both technical and elegant," he told WWD.
The fall collection retails from 500 euros ($562), with gym and running styles starting at 2,500 euros ($2,812).
Beccari added that the Rome-based company was not targeting specific markets and was looking at leisurewear as a global trend.
Fendi hopes to launch their leisurewear in 120 stores globally by the end of the year (16).