Erin Wasson isn’t driven by fashion trends
Erin Wasson avoids referencing current trends for her design collaborations.
The American beauty started her career as a model, walking the runways for the likes of Gucci, Chanel and Ralph Lauren as well as landing campaigns for cosmetic giants Maybelline and Clinique.
In recent years, Erin has tried her hand at designing, launching high-end jewellery line Wasson Fine and collaborating with footwear brand Attribute on a shoe range.
And the sartorial star reveals she never looks to fashion trends when designing pieces for her various partnerships.
“I like the idea of not looking at trends, not being driven by them. I like what I like and that’s it,” she told Britain’s Hello! Fashion Monthly magazine.
The 34-year-old, who is often lauded for her seemingly effortless sense of street style, prefers her outfits to be easy, relaxed and slightly androgynous. She also credits her Texan roots for bringing out her inner Tomboy.
“I’ve never been a girly-girl, never been drawn to fussy things,” said shared. “And the older I get, the more basic I become. I look at things I wore five years ago and am like, ‘Wow, I was really going there.’ My tastes have become so simple.”
Erin is pleased to be working with Attribute, as the company has a non-conventional business model.
Attribute only sells online, which the blonde star explains, means they are able to make designer-quality shoes more affordable by selling direct to the consumer.
“They are e-commerce only – apart from a pop-up in Shoreditch, London – which means anyone in the world can buy into it, which feels inclusive. It’s brave,” she smiled, adding that her favourite designs from the range are the Patti boots. “They come in cracked leather, in white and in black and a leopard print, with heavy studwork on them.”